Move beyond static fare tables
The MMC Fare Pricing Pipeline blends traditional fare structures with AI-driven models, so carriers move from static fare tables to real-time, data-informed pricing that stays intelligent, competitive and future-proof.
What the pricing pipeline does
Start where you are
The pipeline is modular: start with your current fare structure and grow into AI-augmented models without disruption.
Real-time optimization
Fares adapt continuously to demand, competition and market signals.
Every fare model
Point-to-point, mileage-based and dynamic fares, with rounding strategies and fare override tiers.
AI pricing models
Models by market template, capacity threshold and time to travel.
Interoperable
Works with revenue management, inventory and third-party systems as one pricing ecosystem.
Future-proof
Designed to evolve with the industry, without costly overhauls.
Watch a fare respond to demand
Every departure has a fare ladder. When seats sell faster than on a typical week, TDS moves the fare up a level; when they sell slower, the lower fares stay on sale longer. Your team sees every step, and the forecast behind it.
Seats sold, against a typical week
This departure is selling faster than usual: 77% sold 3 days out, against 66% on a typical week. Each dot is where the fare moved up a level.
This departureTypical for this departure (last 8 weeks)Forecast
Fare ladder
56 seats. Each level opens when the one before it sells out.
| Level | Fare | Opens at | Status |
|---|---|---|---|
| Level 1 | $24 | On sale | Sold out |
| Level 2 | $29 | 30% full | Sold out |
| Level 3 | $34 | 50% full | Sold out |
| Level 4 | $39 | 70% full | Selling: 4 of 11 seats |
| Level 5 | $44 | 90% full | Next |
TDS insightForecast 95% full at departure. Open Level 5 at 85% instead of 90%?
Sample data: a fictional route and invented fares and figures.
Rules your team controls
Pricing follows the rules you set for each market: fare levels, the capacity thresholds that open them, time-to-travel adjustments, floors, ceilings and rounding. AI models suggest changes; your team decides.
- Market templates for commuter, leisure and holiday travel
- Capacity thresholds and time-to-travel steps
- Floors, ceilings, rounding and manual overrides
Pricing rule: Weekend leisure
One rule, set once and used for every departure it applies to. Read-only sample.
- Market template
- Weekend leisure
- Applies to
- Route 340, Friday and Sunday departures
- Fare levels
- $24
- $29
- $34
- $39
- $44
- Capacity thresholds
- 30%
- 50%
- 70%
- 90%
- Time to travel
- +$3 inside 48 hours
- Floor and ceiling
- $19 – $49
- Rounding
- To the whole dollar
- Manual override
- Pricing managers, with a reason logged
TDS insightOn this market, opening Level 5 at 85% would have added about $38 per departure over the last 8 weeks, and the same departures would still have sold out.
Sample data: a fictional route and invented fares and figures.
See what pricing changed
Compare any period with the same period last year: average fare, load, revenue per departure and empty seats, overall and by time of day.
- Quiet departures: lower fares, more riders
- Busy departures: higher fares, still full
- Every figure next to last year
By time of day
Lower fares fill quiet departures; busy departures earn more and still sell out. This quarter with dynamic pricing, against fixed fares in the same quarter last year.
| Departures | Average fare, last year | This year | Change | Load, last year | This year | Change |
|---|---|---|---|---|---|---|
| Weekday early morning | $26.40 | $23.90 | −9.5% | 48% | 61% | +13 pts |
| Weekday midday | $27.10 | $25.20 | −7.0% | 52% | 63% | +11 pts |
| Saturday | $29.50 | $30.40 | +3.1% | 70% | 76% | +6 pts |
| Friday evening | $33.80 | $39.60 | +17.2% | 88% | 91% | +3 pts |
| Sunday afternoon | $34.20 | $38.90 | +13.7% | 90% | 93% | +3 pts |
TDS insightWeekday early mornings filled 13 points more at 9.5% lower fares: the best trade-off on the network this quarter.
Sample data: a fictional route and invented fares and figures.
What carriers get
- Pricing that responds in real time
- Support for pricing teams and AI-augmented operations alike
- Room to grow without replacing your fare system
Related products
Revenue Management
Yield & revenue strategy
Forecasting
Demand and ridership
OTA Distribution
Retail Distribution Hub
See TDS in action.
A demo with our team, focused on the products you need, with time for your questions.