Give riders a reason to come back
TDS loyalty works in every channel: riders earn points and travel credits, buy frequent-rider passes and see their history, whether they book online, at the counter or through a partner.
What loyalty includes
Points & travel credits
Riders earn loyalty points and travel credits, and can use them to book or reschedule.
Frequent-rider passes
Multi-pass and commuter tickets, sold and validated like any other ticket.
Rider accounts
Secure accounts with full travel history and receipts for expense tracking.
Programs for groups
Linked profiles for enterprise, student and commuter programs.
See who comes back
TDS shows how many riders join, how often they travel again and how much of your revenue comes from members, next to the same period last year.
Riders who travel again
Share of riders who book another trip within a number of months of their first. 62% of members travel again within 6 months, against 25% of riders who haven't joined.
MembersRiders who haven't joined
TDS insightMembers who redeem a reward in their first 90 days are twice as likely to still be riding a year later. A welcome bonus would bring that first reward forward.
Sample data: invented figures; last 12 months compared with the 12 months before.
Your program, your rules
Every carrier sets its own terms. Riders can earn points or trips; rewards can be free trips, points toward a fare or travel credit; and you choose where rewards can be used and when they expire.
- Earn by points or by trips
- Rewards as free trips, points toward a fare or travel credit
- Your choice of routes, channels and expiry
Example loyalty programs
Example A
Points
- Earn
- 10 points per dollar spent
- Reward
- 2,000 points for a free one-way trip, or points toward any fare
- Use it
- Web, app and counter
- Expires
- 12 months after the last trip
Example B
Trip count
- Earn
- 1 trip counted per ride on the route
- Reward
- Every 10th trip free
- Use it
- On the same route, any day
- Expires
- Never
Example C
Travel credit
- Earn
- $5 credit after every 5 trips
- Reward
- Travel credit toward any booking or reschedule
- Use it
- Every channel, including partners
- Expires
- 24 months
TDS insightFrom your riders' trip history: a reward every 6 trips would reach twice as many members as one every 10 trips.
Examples only: each carrier sets its own terms.
Bring riders back more often
See how trip frequency has shifted since last year and which channels members book in, so you can tune rewards to bring riders back sooner.
- Members by number of trips, this year and last
- Member trips by channel
- Rewards earned and redeemed
How often members ride
Share of members by trips taken. Fewer one-time riders than a year ago, and more who ride 5 times or more.
Last 12 months12 months before
| Trips taken | Last 12 months | 12 months before |
|---|---|---|
| 1 trip | 28% | 36% |
| 2 trips | 19% | 20% |
| 3–4 trips | 18% | 17% |
| 5–9 trips | 17% | 14% |
| 10–19 trips | 11% | 9% |
| 20+ trips | 7% | 4% |
Where members earn
Share of member trips by channel. Points and trips count the same wherever riders book.
| Channel | Last 12 months | 12 months before | Change |
|---|---|---|---|
| Web | 46% | 49% | −3 pts |
| App | 31% | 24% | +7 pts |
| Counter | 17% | 21% | −4 pts |
| Partner | 6% | 6% | +0 pts |
TDS insightMember bookings in the app are up 7 points on last year. Bonus points for app bookings could move more counter riders online.
Sample data: invented figures; last 12 months compared with the 12 months before.
What carriers get
- More repeat trips
- Rewards that work in every channel
- Programs for commuters, students and businesses
Related products
Revenue Management
Yield & revenue strategy
Customer Experience
Webstores, apps & kiosks
Agent & Call Center POS
Counter and phone sales
See TDS in action.
A demo with our team, focused on the products you need, with time for your questions.